We decided to join forces and put our creativity together to give life to an intuition and meet a need that had never been identified before. And so our brand was born. Movitra stems from the encounter of three creative minds, three professionals and friends: Filippo, Giuseppe e Diego.
movitra isAN EPIPHANY, A DESTINY, A CALL.
The perception of a need. The birth of an idea. The will to develop it.
The first mechanism used had two springs and was attached to the frame by four screws.
To drastically reduce the footprint of the mechanism, we have removed one of the springs, but without affecting the functionality.
Subsequently, we have amended a side of the mechanism, to allow for the nose flare, and enhance the fitting..
By removing the screws, we got to the laser welding, a solution that has allowed us to further reduce the overall dimensions and develop the first pair of metal glasses.
MOVITRA RESPONDS TO AN INTUITION THAT IS AS SIMPLE AS WINNING.
Movitra responds to a need that no one had thought before: protect the lenses of their glasses.
Movitra has the goal to revolutionize the eyewear industry by combining the innovative idea to change the perspective with a contemporary vision of design, high quality materials and traditional craftsmanship.
The road, a clear and precise one: allow the frame to rotate on itself (thanks to a mechanism located at the center) in order to close the temples on both sides and be able to protect the lenses from accidental bumps and scratches.
From the registration of the patent to protect the idea the challenge are no stop: the market is competitive, the supply chain is complex, the nights are sleepless, despite all the desire is not lacking.
The three work tirelessly, along with the rest of the team to reduce the overall dimensions, arriving to develop mechanisms more and more subtle and functional.
Experimenting with new materials and new techniques, the screws are deleted, giving way to the welding laser.
This small, great revolution allows the brand to develop different shapes and thicknesses, adapting the timeless style of the different models to the innovative soul of Movitra.
Till when you believe in what you do and love, the path you are following will not betray you ever.