When

sentiment

merges with

innovation

it becomes myth

 
 
 
 
 
 
Movitra, 2 souls. 1 brand.

 

OUR COLLABORATIONS

 
 
 
 
 
 

Our Technology

ELEGANCE IN MOTION



 

Our mechanism - simple and natural in its unique closing movement - allows the glasses to become flat and thin. They will be easy to store and so light, you will forget you have them with you.

 

TIMELESS QUALITY




 
 
 

Our secret: the strong connection between our designers and our suppliers. When it comes to acetate, we chose MAZZUCCHELLI 1849, which is one of the most relevant Italian companies with over 170 years of experience in the field. Our lenses are supplied by the renowned company ZEISS® and produced in the Italian factories. We chose ZEISS® as our partner because it is one of the most renowned optical systems manufacturer in the world.

 

 

THIN REVOLUTION

ANTI-SCRATCH

 


 

Movitra responds to an intuition that is as simple as winning, to a need that no one had thought before: protect the lenses of their glasses. The revolutionary patented locking system allows the frame to rotate on itself (thanks to a mechanism located at the center) in order to close the temples on both sides and be able to protect the lenses from accidental bumps and scratches.

 
 
 

MENTIONS

 
 
 
 
 

Our Identity

THE DOUBLE, THE MYTH, THE FEELING


 

Movitra's identity finds recognition in its dualism: technology, engineering and innovation on one hand, beauty, Italian style and feeling on the other.


As far as the product is concerned, therefore, if sight and touch are entrusted with the recognition of the first of the two elements (the peculiarity of Movitra's patent), we must ensure that the human, sentimental side is recognised through the sound, properly through the name itself.

 


 
 

SENSE & SENSIBILITY


Before science, before religion, there is myth. In each culture, all over the world, especially in Italy, cradle of Magna Graecia, Etruria, Rome, humanism and neoclassicism. It is a simple, imaginative and unscrupulous way to explain the origin of things, men and concepts, customs and laws.


The myths, the gods, have always personified abstract concepts - such as feelings - making them universal and human. We live in a world where no one teaches emotions anymore.


There's a need for feeling.

 



 
 

SENSE & SENSIBILITY

 
 

Before science, before religion, there is myth. In each culture, all over the world, especially in Italy, cradle of Magna Graecia, Etruria, Rome, humanism and neoclassicism. It is a simple, imaginative and unscrupulous way to explain the origin of things, men and concepts, customs and laws.


The myths, the gods, have always personified abstract concepts - such as feelings - making them universal and human. We live in a world where no one teaches emotions anymore.


There's a need for feeling.

 
 
 

The models

 

NEW COLLECTION

 
 

Eos

 
 
 
 

THE AWAKENING OF THE WORLD

 
 

 

Athena

 
 
 

THE POWER OF REASON

 
 

 

Hephaestus

 
 
 
 
 

MAGIC AND STRENGTH

 
 

 

Nemesis

 
 
 
 

BALANCE BETWEEN SIN AND JOY

 
 
 
 

THE FOUNDERS

 
 
 
MOVITRA IS AN EPIPHANY, A DESTINY, A CALL.

It's like when you drive up a straight road, no surprises, and suddenly a deviation puts on your path unknown, new possibilities and scenarios that are unexpected.


Movitra was born in an apartment in Milan, during a day that seemed to be the same as the others.


Movitra stems from the encounter of Filippo, Giuseppe e Diego: three different men, with different professional skills, united by the sharing of fundamental values. From the registration of the patent to protect the idea the challenges are no stop: the market is competitive, the supply chain is complex, the nights are sleepless, despite all the desire is not lacking.


Till when you believe in what you do and love, the path you are following will not betray you ever.

 
 
 


People who love what they do.
Our governance.

 


 

THE FOUNDERS

 
 
MOVITRA IS AN EPIPHANY, A DESTINY, A CALL.

It's like when you drive up a straight road, no surprises, and suddenly a deviation puts on your path unknown, new possibilities and scenarios that are unexpected.


Movitra was born in an apartment in Milan, during a day that seemed to be the same as the others.


Movitra stems from the encounter of Filippo, Giuseppe e Diego: three different men, with different professional skills, united by the sharing of fundamental values. From the registration of the patent to protect the idea the challenges are no stop: the market is competitive, the supply chain is complex, the nights are sleepless, despite all the desire is not lacking.


 Fin quando credi in ciò che fai e che ami, la strada non ti tradirà mai.

 
 
 

People who love what they do.
Our governance.

 


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