We started from a common, simple need: the need to protect glasses from knocks and scratches. It all began with a friend at the beach. As she bent over to pick up her child, her glasses fell to the ground and, as often happens, they landed with the lenses facing down, which scratched them irreparably. That got us thinking: "We need a simple, practical system for protecting lenses". It was essential that it be something practical and simple, something that can be done in two movements, just like when you fold a normal pair of glasses. From there we began thinking about how to do it and we came up with Movitra.
"We believe that one of our strengths is that we are outsiders."
Filippo has worked as a lawyer for several years. After that he founded a successful company that has some patents related to plastic bottle production. Now he is the Movitra CEO and Sales Manager.
Giuseppe have a background in communications. For many years, he worked in a number of advertising agencies in Milan like Leo Burnett, DLV BBDO and Tribe Communication. Today Giuseppe is the Movitra Creative Director and Brand Manager.
Diego comes from a 3D design background. He work for a 3D software leading company as developer. He provides his knowledge to help in R&D.